Graphic profile

Why do we need a graphic profile?

All University of Gothenburg staff members contribute to how the University is perceived both internally and externally. Although we may work within different sectors of our large University, we are all part of the same ‘family’. The way we communicate with and approach colleagues, current and potential future students and external contacts affects our identity and image. The graphic profile and logotype comprise important parts of our communication. The University’s common graphic profile is based on an integrated notion of how its visual communication should look in order to convey the basic values that the University of Gothenburg stands for.

The School of Global Studies

Our local implementation of the graphic profile shows how the School applies the University’s common profile to its specific purposes and it shows how we may profile ourselves within the framework of the university. Our local profile rests upon an idea of what we wish to convey and how we wish to be perceived through image, text and graphic components.

The School of Global Studies is to be presented as a single, integrated unit while each section of it is simultaneously presented as a distinct component within the whole.

The manual, Local implementation of graphic profile.The School of Global Studies. is an official policy document and is to function as a handbook for those who intend to design any form of visual communication in which the School of Global Studies at the University of Gothenburg is the sender. The manual deals with names, logos, office printing, our specific departmental catchwords, colours, fonts and images as well as guidelines for the production of printed and digital materials.